When it comes to marketing let’s face it, everyone has an opinion and a pitch on the latest and greatest ways for you to spend money on some sort of new marketing technology. We don’t have anything against technology. We just think firms do not spend enough time on some foundational basics of marketing. This is where we tend to focus our efforts.
The foundation of a marketing plan starts with a vision of what you want your practice to look like.
This might seem simple and obvious, but ask yourself these questions:
What are the core strengths of my practice?
Where does my current business (case load) come from?
What do I want my practice to look like in 5 or 10 years?
Do I need to do something different to get to my 5 and 10 year goals?
How do I begin to move from my current situation to what I want in 5 to 10 years?
The process of asking and answering these questions builds the foundation for what should you communicate and to whom should you communicate. Then you can think about how to communicate; which may or may not include new marketing technologies. When we help clients with designing a marketing plan, we often find they overlook some very simple ways to stay in touch with current and former clients.
We have designed some simple, turn-key programs to help you do just that.
Quarterly newsletter via postal mail or email
Personalized birthday cards mailed directly to clients and former clients
Personalized Christmas/Holiday cards mailed directly to clients and former clients
Still want to get involved with the latest and greatest? We can help you there, too.